HEWI MAG / design
Practice interiors: How the Barbie™ x HEWI collection is rethinking gynaecology and obstetrics
Medical environments such as gynaecology practices or maternity wards must not only be functional – their atmosphere is also important. The aim is to create spaces that make the patients feel safe, radiate calm and promote emotional well-being. The new Barbie™ x HEWI collection combines this emotional dimension with well-thought-out design features that meet the healthcare sector's high standards.
Healing architecture in the gynaecology area: More than just a colour
In the spirit of healing architecture, the Barbie™ x HEWI collection intentionally makes a design statement. Pink has an optimistic, inspiring and calming effect. In careful measures, clearly integrated and used sensitively, the colour promotes an atmosphere of trust and security.
Pink is particularly effective in combination with white, brass, berry tones and calming patterns. Used in harmony, these colours establish a visual balance between clarity, warmth and depth. White contributes calm and structure, brass lends elegance, berry nuances add specific accents – and soft patterns make the spaces feel cosy and break their sterility.
This results in rooms that give expectant mothers confidence and add a human touch to all medical interventions. Particularly in sensitive life stages, design can provide solid anchor points with the specific objective of promoting emotional well-being.
Sanitary equipment in the gynaecology area: Colour, security and trust
A modern gynaecology practice interior consists of more than merely furniture – especially sanitary spaces such as washrooms, toilets or privacy zones in the birthing area play a key role when it comes to the well-being of patients. Here, the Barbie™ x HEWI collection offers a well-thought-out combination of safe design and emotional impact.
All grab rails, dispenser systems and accessories have been designed with accessibility in mind; their ergonomics have been optimised and follow a colour concept that has been specifically tailored to meet the sensitive requirements in the gynaecology and obstetrics area.
The surfaces have hygienic properties that were developed specifically for the use in healthcare facilities – they are hard-wearing, easy to clean and resistant to cleaning agents and disinfectants. The collection therefore combines aesthetic warmth with the hygiene standards that are essential in everyday medical practice.
Confidence in the delivery room inspired by its design and ergonomics
The delivery room equipment plays a key role in obstetrics. With matching colour themes, structured zones and well-thought-out privacy areas, the Barbie™ x HEWI collection creates an environment that gives expectant mothers confidence. The clear, calm design helps to reduce stress and promotes self-determination.
Besides the design concept, the collection also provides practical support: Grab rails can be positioned in the delivery room in a targeted way to ensure safety and stability in different birthing positions. The use of matching stools is another option – these are mobile, hygienic and tailored to the needs of women who are giving birth.
A particular highlight in the obstetrics area is the birthing pool – a key element for a natural birth in a relaxed atmosphere. Again, the collection's grab rails make a valuable contribution here by providing a secure hold when getting in and out of the pool or when changing positions.
Accessible, adaptable, inclusive: Practice interiors that reflect a mindset
This collection focuses on inclusion and adaptability. The sanitary equipment elements add accessible solutions to practice interiors that were specifically designed to take different physical capabilities into account – whether in the gynaecology area, the maternity ward or waiting areas. This creates an aesthetic environment that is accessible to everyone – with respect and clarity.
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