HEWI MAG / Knowledge

HEWI: One of the major German brands

With their ninth edition of the high-quality publication series, "The Major German Brands”, the German Design Council recognises, as the name implies, outstanding German brands. HEWI is one of those brands and has once again underlined its market leadership in the area of accessibility.

For a strong brand to stay at the top of its game in a high speed world undergoing fundamental restructuring, needs to differentiate itself and have a solid value proposition. The title of this year's volume, "DESIGN. BRAND. INNOVATION." sums up this triad of success. "Those who orient themselves towards the sweet spot of these three dimensions are likely to endure," says up Lutz Dietzold, Managing Director of the German Design Council Foundation. "The brands in our award book can all tell success stories based around this trilogy."

Thorsten Stute, HEWI Managing Director, and Christiane Küper, Head of Sales and Marketing, with the Brand Book 2022 (from right to left).

Universal Design - the focus is on people

For decades HEWI has been committed to Universal Design as a sustainable design philosophy within its own DNA. This design focussed attitude consistently aligns the HEWI brand with the essential principle that the focus is always on people.

More than anything, HEWI has consistently remained true to one simple philosophy whilst designing and developing its products: Design is diversity and concerns everyone. Not more for one person and less for another. Design affects everyone at all times, in every phase of their lives. Over many phases of our lives it can be the comfort that one has always wished for that suddenly becomes an irreplaceable support in everyday life.

HEWI sums this up for itself and its customers with the expression; "Design Comfort Care" - or rather, identifies the three points to which the company is fully committed. And the company carries this through with its competence as a brand across all elements of design, from the details of a soap dispenser to the overall concept of accessibility for all. HEWI offers everyone an aesthetic solution for the bathroom tailored to their needs: Design Comfort Care

The great German brands

In its series "The Great German Brands", the German Design Council has been presenting outstanding German brand companies since 2013. Whether a creative milestone of design culture or standing out with a special innovation: "The Great German Brands" reflect the entire spectrum of German industry. 

 

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